overview.
The FLEXIT Fitness project focused on redesigning the onboarding experience to enhance usability, build trust, and communicate the app's value effectively. FLEXIT offers pay-by-the-minute access to gym facilities, and the UX team prioritized simplifying the sign-up process, fostering inclusivity, and addressing user concerns about data sharing.
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Through user research, persona development, and iterative design, the team identified user pain points and developed wireframes tested across multiple rounds of usability testing. Key improvements included a streamlined onboarding flow, contextual information to reassure users about data security, and a clear presentation of app features.
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Future recommendations include addressing privacy concerns, adding customization options, and refining specific app features for better usability.
wireframes.
