overview.
The FLEXIT Fitness project focused on redesigning the onboarding experience to enhance usability, build trust, and communicate the app's value effectively. FLEXIT offers pay-by-the-minute access to gym facilities, and the UX team prioritized simplifying the sign-up process, fostering inclusivity, and addressing user concerns about data sharing.
Through user research, persona development, and iterative design, the team identified user pain points and developed wireframes tested across multiple rounds of usability testing. Key improvements included a streamlined onboarding flow, contextual information to reassure users about data security, and a clear presentation of app features.
Future recommendations include addressing privacy concerns, adding customization options, and refining specific app features for better usability.
wireframes.
